Will Goodall appointed Elevate Wholesale Director after rapid channel growth and expansion

Elevate Wholesale, the ground to cloud technology partner to the UK channel, is delighted to announce the appointment of Will Goodall to Elevate Wholesale Director, strengthening the approach and importance of the company’s rapidly growing channel division. 

With almost 20 years spent in the telecoms industry, Will joined Elevate Wholesale, part of Elevate, as Head of Wholesale less than two years ago, tasked with establishing and leading a new channel offer for the business. Will has been instrumental in building Elevate Wholesale and pioneering the company’s unique partner-first service and support ethos.

Since then, Elevate - and its wholesale division in particular - has seen huge growth. Since launching to the channel, hundreds of partners have been onboarded and Elevate Wholesale continues its expansion into new territories. The company, which was previously known as Telcom Group, also welcomed 200+ partners from the acquisition of Luminet with the full integration and rebrand completing in November 2024.

Elevate Wholesale’s focus on proactive partnership and community building - spearheaded by WIll - is central to its channel ethos, contributing significantly to the growth in this area of the business

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Andy Tatlock, Chief Revenue Officer at Elevate, said: “Will has been instrumental in the initial launch & continued growth of our wholesale division over the last two years. His relationship-first approach epitomises the value of Elevate Wholesale, with this latest appointment highlighting our ongoing commitment to our wholesale partners and the strategic importance they play in our future.”

Will said: “To say this is an honour is an understatement and is, ultimately, the culmination of immense collaboration within Elevate Wholesale, ensuring we lead the market with our relationship first approach and continue to push industry standards upwards. I’m very excited to drive into the next stage of our growth as we continue to focus on enabling our amazing partners to grow and win more every day.”

Most recently, Elevate Wholesale has onboarded a number of new partners in Cardiff, the company’s latest HyperCity. Working with Cardiff Council and the Welsh Government, Elevate® is building high-speed, resilient connectivity throughout the region.