There’s no such thing as business grade broadband:
Why DIA is the only suitable option for today’s connected business.
In the strict, technical sense, there’s no such thing as business grade broadband. Because broadband is inherently a consumer-grade service that lacks the guarantees and performance characteristics required by the vast majority of businesses. When the processes and systems your business relies on are so intrinsically connected to the internet, you need consistent performance. Which broadband cannot reliably provide.
Here’s why broadband simply doesn’t pass muster.
Competition from consumer
With a broadband connection being a shared line, residential and business traffic are afforded the same priority. That means the contention on your network isn’t just coming from nearby businesses, it’s coming from every gamer logged in locally too.
No network monitoring and management
Broadband support is often basic and slower to respond. DIA includes enterprise-grade support such as faster response times, and proactive monitoring. DIA support levels also include performance alerts and management, so any issues can be resolved, often before they even impact your business.
Uneven speeds
Download speeds are typically much faster in broadband, which could be fine if you’re consuming more data that you’re generating. But, critical software and apps that businesses use like video conferencing, file transfer and collaborative platforms require consistent and substantial upload speeds.
Lack of customisation
While broadband connections are mostly ‘plug and play’, built to support mass market users and share connections, DIA connectivity is extremely versatile. With DIA, configurations can be customised across single and multiple sites. These can include things like routing (where you determine how traffic passes over your network), static IPs (to support hosting services or secure remote access), and VLANs (often used to isolate traffic between departments, improving security and performance).
Variable latency
Latency is the time delay between sending data from one point to another and receiving the response. It is typically measured in milliseconds (ms), representing the time it takes for a packet of data to travel from the source (like your computer or mobile device) to the destination (such as a server or website) and back again. Broadband latency is often higher and more variable, which is fine for browsing or streaming; but for businesses using VoIP, video conferencing and real-time software, DIA provides lower and more stable latency.
Some ISPs do offer ‘business broadband’ packages, but it’s mostly a marketing term. These packages might include static IP addresses, better customer support and slightly higher upload speeds. But the infrastructure is still contended, asymmetrical and best-effort. Just like residential broadband.
From real-time collaboration to cloud-based operations, the Internet serves as the backbone of modern enterprises. For businesses, the choice between broadband and dedicated fibre isn't merely technical, it’s strategic. A minor lag, downtime, or security loophole can easily translate to lost revenue, compromised data, or even tarnished brand reputation.
To learn more about our DIA solutions, which include InstantOn (rapid connections in London) and AlwaysOn (100% uptime) options, visit our Dedicated Leased Lines page or get in touch.
