Chewing the Channel Episode 15

Scaling is harder. Margins are tighter. AI is everywhere; but is it actually delivering?

In Will’s conversation with Sam Hasson, the conversation explores both Sam’s career journey to date, and the realities shaping the channel. From the pressure on businesses to scale efficiently, to the real-world impact of AI, automation and data-driven decision making. 

Sam’s seen the industry from the ground up: moving through sales, start-ups, scale-ups, and into community building. So he’s very well-placed to discuss the structural challenges businesses face and how technology can be used intelligently to solve them.

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Challenges such as…

• The changing economics of growth: Businesses today are under more pressure than ever to reduce the cost of sale and the cost of scaling. Traditional reseller models are struggling, margins are tight and ‘doing more of the same’ no longer works. 
• Using AI intelligently: AI is transforming how the channel operates, particularly across sales, customer support and service delivery. Will and Sam discuss where AI genuinely adds value; and where it falls short. 
• Proving ROI in a noisy market: One of the biggest challenges with new technology is demonstrating ROI. The podcast dives into how to think about value beyond short-term metrics and why human behaviour ultimately determines success or failure.
• ‍Customer experience as the real battleground: As products become more commoditised, support and service are emerging as the true differentiators. We explore how AI can enhance CX, but never at the expense of the personal, human touch.
• ‍Community, collaboration and regional tech growth: Beyond individual businesses, the conversation highlights the importance of building strong local tech ecosystems.

Listen now on Spotify, Apple Podcasts and anywhere else you listen to podcasts.