Chewing the Channel Episode 27
From property to telecoms: A journey that covers growth, leadership and the power of saying no
From property to telecoms: A journey that covers growth, leadership and the power of saying no

In this episode, Will heads to London to sit down with Chaim Grunfeld, Co-Founder of Prime Connect, for a conversation packed with entrepreneurial lessons, leadership insights, and honest business advice.
From travelling solo to Philadelphia at just 14 years old, to building a successful property business before making the leap into telecoms in just three days, Chaim shares the experiences that shaped his approach to business.
In this episode, we discuss:
- Why people are the most important part of any business
- The three pillars every business needs to get right
- Why sales and marketing should always be driving growth
- The power of staying niche rather than trying to serve everyone
- Setting clear boundaries and empowering your team
- Why sometimes the best decision is to say no
- The "Happy Customer Pot", a simple but powerful idea for building long-term trust
Chaim also reflects on being one of the very first Elevate Wholesale partner to meet with us, offering honest feedback that helped shape our journey from day one.
If you're a business owner, leader, or simply passionate about growth, customer experience, and building a business that lasts, you won't want to miss this one. Listen or watch now on the platform of your choice…by clicking the video above or tuning in to Spotify, Apple Podcasts, Youtube and anywhere else you listen to your podcasts.
News, views, insight and events from Elevate® Wholesale and across the channel.