Faster deployment, faster revenue: why wireless belongs in every partner toolkit

Wireless connectivity means shorter sales cycles, faster installs and fewer stalled projects. For customers that need connectivity quickly or temporarily, or with the ultimate in resilience, there’s really no comparison to wireless point to point.

We believe wireless should play a key role in every partner’s connectivity toolkit. But we would say that, wouldn't we? So let’s take a look at why.

Build goodwill: Fast, flexible deployment

Wireless offers a level of flexibility that fibre simply can’t. Rolling monthly agreements, short-term installs of as little as three months and rapid bandwidth upgrades or downgrades to accommodate spikes in traffic. There are no wayleave agreements to hang around for and no civil works to delay things; our standard lead time for wireless is just ten days, and we can even expedite from there.

It's especially valuable for hotels hosting conferences or events, temporary sites and pop-up locations, as well as construction projects, public infrastructure and other situations where connectivity needs can change quickly. At Elevate Wholesale, we've already supported a number of high-profile events with our temporary wireless solutions. including the London Marathon, BST Hyde Park and the Coronation of King Charles. And y'know, if it's good enough for him.

Wireless is a powerful way for partners to build goodwill with customers. By getting businesses online quickly when fibre is delayed, offering short-term or flexible deployments, and providing rapid bandwidth adjustments for events or unexpected demand, your offer becomes both more reliable and more responsive.

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Never let them down: low latency, automatic failover

As a partner, offering low-latency wireless gives you a clear competitive edge. With latency often lower than fibre, your customers experience fast, responsive connections for video conferencing, cloud apps, VoIP, and other real-time applications; reducing lag, buffering and frustration.

Offering AlwaysOn connectivity - pairing fibre and wireless for a 100% SLA - gives your clients a truly best-of-breed solution. While fibre enters the building through the basement, wireless delivers a resilient connection from the roof, providing near-instant failover within seconds on the same static IP. 

You can promise continuous, uninterrupted service to customers, even during outages, positioning yourself as a trusted provider of mission-critical connectivity.

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Keep them secure: resilience and security

Resilience is more important and more visible than ever, thanks in part to 2025’s many high profile security breaches. And while wireless connectivity is often misunderstood or unfairly maligned from a security perspective, in many ways it’s actually more secure than fibre. 

Our wireless uses 128-bit encryption, dedicated private connections and static IP addresses per customer, with point-to-point beams that can’t be intercepted or interfered with. 

Unlike fibre, which can be physically accessed, wireless links aren’t visible or easily identifiable, and the small, discreet rooftop dishes are typically hidden from street level. In many cases, this makes wireless connectivity even more secure than traditional fibre infrastructure.

Adding wireless connectivity to your toolkit allows you to rescue delayed or at-risk deals, get customers online while fibre is pending, offer genuine resilience and route diversity, differentiate in competitive bids and generate goodwill by solving urgent problems.

And while some see rolling monthly services as expensive, the reality is simple: the cost of wireless is far lower than the cost of an entire building being offline.

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Final thoughts

Wireless connectivity is no longer just a backup or stopgap - although it can be those things too - it's a strategic tool. It enables reliable connectivity in dense, high-pressure environments, often making the difference between winning a deal and seeing it stall.

If you would like to chat about our wireless offering in more detail get in touch and let’s see how we can help.